Paid Social Advertising Manager - Meta & Performance Marketing Specialist

Are you a data-driven Paid Social Advertising Manager with a proven track record of scaling high-impact Meta (Facebook & Instagram) campaigns? Gladex Travel And Tours Corp is seeking a dynamic marketing professional to lead our performance marketing efforts in Canggu, Bali. In this role, you'll work closely with our creative and sales teams to develop and execute high-performing social media advertising campaigns that drive engagement, conversions, and revenue growth. This is an exciting opportunity to join a fast-growing travel and tourism company and make a significant impact on our marketing strategy.

As a Paid Social Advertising Manager at Gladex Travel And Tours Corp, you'll be responsible for optimizing our Meta (Facebook & Instagram) ad campaigns to maximize ROI. You'll use data and analytics to refine targeting, creatives, and messaging, ensuring our campaigns are always aligned with our business goals. This role is perfect for someone who thrives on data-driven decision-making and has a passion for creating compelling social media content.

📋 Tanggung Jawab Pekerjaan

• Develop and manage high-performing Meta (Facebook & Instagram) advertising campaigns to drive engagement, conversions, and revenue growth.
• Analyze campaign performance data using tools like Meta Ads Manager and Google Analytics to refine targeting, creatives, and messaging.
• Collaborate with the creative and sales teams to ensure campaigns are visually appealing and aligned with our brand guidelines.
• Stay up-to-date with the latest trends and best practices in digital advertising, particularly on Meta platforms.
• Monitor and report on key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates.
• Optimize ad spend to maximize ROI and ensure our campaigns are cost-effective.
• Provide regular updates and insights to the marketing team and senior management.
• Continuously test and implement new strategies to improve campaign performance.

🎓 Kualifikasi & Syarat

• Proven experience as a Paid Social Advertising Manager or similar role, with a track record of scaling high-impact Meta campaigns.
• Strong understanding of Meta (Facebook & Instagram) advertising tools and platforms, including Meta Ads Manager, Power Editor, and Business Manager.
• Experience with data analysis tools like Google Analytics, Google Data Studio, or similar.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Creative thinking and the ability to develop compelling ad creatives that drive engagement and conversions.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Certifications in Meta Ads or digital marketing are a plus.

🛠️ Keahlian

Lowongan Terkait